Tags: Professional Results

How to set up a Website

If you have a few minutes to spare, I’d like to show you how to set up a new website, optimize it to bring in an income and some of the tools I use. This is a basic step by step guideline and will work with setting up a simple site. If you know what  the site will be about, skip down to website editors.

If you’re building a new site to put Adsense on or sell  Clickbank or other product, you’ll need a simple, straightforward site. This post should fill the bill.

The best way I think to explain this process is like a recipe. You buy a bunch of ingredients at the grocery store and until you mix them all together and bake them, you don’t have a finished product. This process is the recipe and the steps are the ingredients.

Say you’re selling picnic tables and want a website to sell them. Here’s how to proceed.

First, you’ll need a domain name with the words picnic table in it. You’ll need to do a little research to find out what domains are available. Simply go to a site like Go Daddy, which sells domain names and use their domain search tool . Almost always, the exact name you want won’t be available so just pick something with a picnic table variation in it and go ahead and buy it.

Second, you’re going to need a company like Host Gator to show your new site to the world. Pick a plan that’s only what you need. If you’re only going to show a single site, go with the most inexpensive plan. If you’ll be hosting more than one site you’ll obviously need to kick the plan up a notch or two.

The third ingredient you’ll need is a website editor. Fortunately if you go with Host Gator or some of the other popular companies for your hosting, they offer a free site builder that’s included in your hosting plan. They also have website templates you can use for your picnic table site. If you don’t like the site builder they offer, there are lots of free website builders you can use. I did a quick search on Google just before I started this post – this is the first page they have for “free website design software”.

Fourth, you will have to be to point your new picnic table domain to your hosting company. For instructions on how to do this just go to my previous post “How to set up a blog” and take a look at the second paragraph on nameservers.

 

Ok. Let’s take a quick look at where we are with our recipe and maybe grab a cup of coffee. If you’re completely new to all this you may be grabbing an adult beverage ;-)


After you’ve completed all the above, you’re done with the ingredients for your recipe. Now we’re moving on to the seasoning. Just as with the recipe, your website will be pretty bland if you don’t add your seasonings. The seasonings for your new site are the keywords. Now, you’ll be heading over to use the free Google Keywords tool. to find some relevant keywords for your new site. Go to my previous post “Making money from home isn’t as hard as it used to be” for info on how to use this tool. Look for a high volume of searches for different words and ideally low competition. Click the box for each keyword you want to save and download them to a file – about 10 good keywords will do. For my keyword work, I use something called Market Samurai which has so many options to find promising keywords it’s amazing. If you want to use this tool free for 7 days to try it, there’s a link on the right side.

All you have to do now is “season” your new website with your keywords. How? Simply sprinkle some of the keywords you’ve uncovered into the text – especially the titles of your site when you’re building it. Don’t overdo it and don’t make it sound crazy. Just a pinch here and a dash there so the text or story sounds natural, flows well and makes the search engines know your site is relevant to picnic tables.

After your site has been up for a week or two, Google and the search engines will have had a chance to crawl it and you can start to check your traffic with Alexa. Sign up for a free Alexa account and you can check your traffic stats by just adding a snippet of code to your website. So how do you add this snippet to your site so Alexa can find it?


That’s for another blog post!  

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Learning WordPress

Categories: Online Business
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Published on: November 27, 2011

First, a little history. I started PaulTouranjoe.com on April 20, 2011. I knew nothing at all about starting or running a blog and absolutely nothing about WordPress, aside from the fact it was the platform most professionals use.

I learned everything I needed to know blog-wise from April until now. When I first started this blog it was ranked around 24.5 million of all sites and blogs worldwide. Today, I’m ranked around 1.8 million worldwide and 150,000 or so in the United States. This didn’t happen by accident. It took a lot of hard work – and I don’t intend to stop there. Set your sights high and achieve them.

How did this blog go so far, so fast? First, this blog never stays static and unmoving. I’m always adding new content and it’s good content. It takes a lot of research for these posts and that leads to another thing- which is the content itself. It’s what people can use, can help them and they can learn from. The hardest thing for me to learn was how to put content in the sidebar. I use Adobe Dreamweaver CS4 for my website design work. Believe me, that has no importance here. To make images and text end up where you want them and are centered, you have to write in code. My background with Dreamweaver helped some with the code but this is still a horse of a different color and I had to learn it. It makes me appreciate people that work on blogs for a living that much more.

There are some things that make life easier with a WordPress blog, mainly plug-ins. There are literally thousands and you can go crazy here but don’t. Just use the ones you need. The ones I like are:

1.     Add This Social Bookmarking Widget – allows people to add you to their favorite social site.

2.     All in One SEO Pack – Lets you add your post title, description and toss in a few keywords that help you with the search engines.

3.     Dean's FCKEditor For WordPress- uses a text editor like Microsoft Word for your posts.  

4.     Jetpack by WordPress.com- gives you a few different tools you can use to make your blogging life easier, too much to explain here.

5.     Smart Affiliate Links – shortens, cloaks and tracks your affiliate links and makes them presentable.

6.     WP Super Cache – caches your blog quickly which means quicker page loading for your readers. I get a lots of comments wondering how I make PaulTouranjoe.com literally pop onto your browser. This is how.

You can always disable any plug-ins if you want to turn them off. They’ll stay in your back office area until you enable them again or remove them completely. Once you start to see all WordPress offers you’ll realize why the pros use it. As for learning WordPress, you can select any area on the main sidebar then click help in the top right corner. This will bring you to the help area of the page you’re on and that’s how I learned it quickly. I much rather learn “hands-on” while I’m working than read a bunch of text.

Another great resource is the WordPress documentation itself which you can find at WordPress.org. You’ll also find the plug-ins I mentioned above and themes (the design for your blog) here. There’s also other people’s WordPress sites in the Showcase area where people submit their blogs and people pick their favorites – way cool, and it will give you an idea of how you can push the limits of the WordPress platform when you really know what you’re doing. Get your domain name, get it hosted so you own it and join the fun. But never start a blog and just ignore it. If you’re not going to work on it wait until you have the time to devote to it. When you do, see just how far you can take it. Maybe we’ll see your blog on the WordPress showcase!

There’s one other tip I’d like to share with you before I leave the blog for today. I get lots of compliments on my writing – thank you – and here’s the way you do it. Write like you’re talking to your best friend instead of people you don’t know. When you think about it, your readers are the friends you’ll meet through your blog.

 

Next up — Advertising

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How to set up a blog

Categories: Online Business
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Published on: November 21, 2011

Before we start to install your WordPress blog, you’ll have to change the nameservers for your new domain to whichever ISP (Hosting Company)
you’re using. Sounds complicated – it’s not. I use Go Daddy to register my domains and Host Gator to host them, so  I’ll use these for our example.

Sign into both your domain company and hosting company. On Go Daddy, click on “my products” on the left panel and go to the domain manager. Click on your domain to bring it up, then on the top panel, click nameservers > set nameservers.  Click the last option "I have specific nameservers for my domains" radio button. Go to C-Panel hosting and scroll all the way down to the bottom left to find your nameservers, copy the first one and paste into the Go Daddy nameservers box. Do the same with the second one and click OK. You’ll see a message it will take from an hour to several. It usually takes about an hour for the changes to take effect. Your new domain is now being transferred and will point to your hosting company. Go get a cup of coffee or an adult beverage.

 

How to set up a blog:

I’ll be using Host Gator’s C-Panel because that’s what I use and it’s the easiest to install a Word Press blog. By the way, when you set up a blog DON’T choose a free platform like Blogger and the like. It could potentially wipe out years of your work if someone doesn’t like your posts and takes your blog down.

Buy a blog domain and host it on C-Panel or another USP so you own your blog. Always use WordPress for your blog because it’s professional and is the gold standard for blogging. Google and the other search engines love WordPress Blogs.

Sign in to your C-Panel back office, scroll down to Domains and click on “Addon domains”.  Type in your new domain name and hit enter. This will automatically fill in the subdomain and document root. You'll know the script likes it because you'll see green checkmarks. Choose a password and click on “Add Domain”. This will add your new domain to the system. Then scroll down to Fantastico DeLuxe and click on that puppy, and on the left panel, select “WordPress”. This will bring up a new install screen. Click “new installation” then select the domain you just added to the system (if it’s not already there) from the drop down menu, leave the next box blank so the new installation installs in the root directory.

Under that, in the admin access data, you’ll need to choose a user name and password to log into your WordPress administration area to work on your blog. Fill these in and WRITE THEM DOWN. In the last area just fill in the admin e-mail (your email address) so you’ll  get an email from C-Panel with all your installation information as well as any problems that may occur down the road. Lastly, type in your site name and click install WordPress.      

If everything goes well, your new blog will be installed on your server in a few seconds and you’ll get a message you’re hunkey- dorey.  If not, just  delete the incomplete installation and start over. Take your time and start again. You really won’t screw anything up if you just try to install the WordPress script and delete it until you get it right. If you have a problem installing just remove the installation and start over until it installs. Remember, you're learning valuable information as well as installing your WordPress script.

Next Up  –  Learning WordPress 

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Setting up an online business the right way

Categories: Online Business
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Published on: November 16, 2011

I've been asked constantly how to set up an internet business so Google and the rest of the search engines find the site, how to choose and register a domain name, how to pick the best (and cheapest) hosting and the like.

 I've decided to make each a series of blog posts starting at the first step – choosing a domain name right through setting up your business and advertising it successfully. If you do each one of these steps correctly, you should end up with a viable successful business or blog.

Throughout, I'll sprinkle each post with links to go directly to what I'm talking about and I'll set each link to open as _blank, which means the link will open in a new page or tab so you can stay right here on the blog. See? You've learned something already!

 

Choosing a Domain Name:

Many people don't realize it, but the fact is that names on the internet really matter. Choosing a domain name requires a lot of thought and planning before you even begin your site or blog. You should always choose a domain name that identifies your business or product and is easy to remember. Many people type only partial names into the search engine field so if you have a decent domain name the search engines should be able to find it.

 Simply put, domain names matter! The best way I can explain it is like this. If you invited your family or friends to your house and they’ve never been there, the only way they’ll find it is if you give them your home address. It’s the same with domain names.

A domain name provides your website an Internet address. Under the Domain Name System DNS, domain names are composed of four elements – a server prefix, a domain name, a domain suffix and a country code (optional). For instance, www.mysite.com is an example of a domain name where ‘www’ is the server prefix, ‘mysite’ is the domain name and ‘com’ is the domain suffix. The country code can be .US for the United States or .CA for Canada for instance.

‘Dot-com’ is an example of a top level domain extension. Some ‘Internet Service Providers’, ISPs and Web Hosts offer bargain-rate domain services for the domain and their hosting, that essentially makes a domain name an extension of theirs. For example, if the ISP is something like ‘wehostyou’, then the resulting domain name could be www.wehostyou/mysite.com Not bad advertising for them as well as you. Watch out for this. A great rule of thumb is never buy hosting with the same company you registered your domain with. 

A company like Go Daddy is best for finding and registering your domain name.  Generally, they also have the cheapest prices. You can get a ‘Dot-com’ domain for under $10. After signing up for a free account, just follow the step by step directions to register your domain. It's just like shopping – cart and everything. 

When registering your own domain name, make sure that the extension name looks like a professional one. Dot-com domains are the most professional looking and also the most expensive. Most of the best or obvious domain names are already taken, but variations on a good domain name are always available.

Use your noodle and think about what business or product you’ll be involved with and pick a domain that identifies this and remember to keep it easy to remember so your family and your customers can easily find you. 

 

Next Up — Hosting

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Ever Thought About Running Your Own Internet Business?

What's the best online business for You?

People running successful businesses from home are just like you with one difference. They've opted to break out of the "worker" mold and into the "owner" mold. They've chosen to think outside the box and if you ask any of them, they are happier than if they were working for someone else. There are as many different niches for a business as there are people that run them.

You can even start an at home business in something you're familiar with such as an online data entry. Nothing says you have to leave home for this either – you can start a data entry job and stay home. When you sit down and think about it, the possibilities are endless.

If you want to keep within the structure of a company and complete "projects", take a look at freelance sites like Freelancer.com or if you're technically oriented, a company like eZdia.com. These companies let you upload your resume and complete a profile which lets prospective employers find you. Depending on your profile, experience and projects completed successfully, employers can hire you for their projects. They can leave a comment telling others how well you handled their project.

Be advised though that the competition for these projects are fierce and you can expect to run into a catch 22 when just starting out. Employers are looking for experienced people but it's difficult to get hired if you have no experience. It isn't impossible to get hired, but you should be aware of this before you go this route. After a few successful projects you're on your way. Remember also that employers want their project completed in a certain time frame. If something  comes up where you can't have the project done on time, let the employer know! These companies usually put a monetary amount from the employer into escrow and release it when a percent of the project is completed, and the total amount when finished.

If you're new, and want to conduct business completely on your own, try starting out with something like an affiliate business where you just have to promote someone else's  product (such as Click Bank) to create an income. Running an online business completely on your own is very rewarding and can be very profitable. An easy way to see how successful online marketers do this is simply find them by doing a search and subscribe to their newsletters. About 10 should do it. See how they structure their newsletter, what and how they advertise and especially how they write it. Does it make you want to click on the link they're advertising?

People are usually afraid to leave the comfort of a job and their take home pay and they are uncertain about making a mistake that can doom their new business. For each of these "problems" there is but one answer – learning. For the former, prepare yourself by finding out and learning what a successful business owner does, right down to how they pay themselves and pay their taxes and expenses. For the later, every successful business decision you make will build on your success, embolden you and make you more comfortable next time.

Additionally, how will you ever know all you can accomplish if you're locked into a certain job? You'll never know how many hats you can wear and how good you can do with each one. Running a home business does require dedication, determination and God given "smarts" to some degree. I've found the reasons people don't take the plunge and are afraid to start a business are many, but two come right to the forefront.

One thing is for sure. The possibilities to make an online income today are endless. You can keep your current job (if you're fortunate enough to still have one) and explore new income opportunities and even begin earning online to see if it's what you want to do. With today's technology, there's no good reason you need to commute anywhere except your home office if you don't want to.

You don't have to stay in a 9-5 just because of the job security (which is exactly WHY most people do) or the stark realization you may make a mistake starting an online business (if you're human you will make a mistake – it's NOT the end of the business). Most times people are so worried to try something new they never even attempt it. Know what? Life is too short to do something you don't like or are forced to do something by the time and location constraints someone else sets for you.

 

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Do you have the Golden Touch?

Copywriting. The fine art of being able to move people solely with your words. If you're good at copywriting, you can basically write your own ticket to your future. Good copywriters have the ability to get people to do what they want them to, when they want them to do it. This is a huge asset.

This is the best business skill you can learn. Great copywriters aren't born, but learn and evolve. The best can command  top rates easily and usually write for  corporations or ghostwrite for the best marketers out there. Those that hire them will invest thousands or tens of thousands of dollars to have them write a single sales pages or multiple pages because it's a very good investment and will generate thousands or even millions of dollars in revenue.

There are master copywriters out there who will charge you upwards of $10,000 for a single sales page and you know what? It's worth every penny. Two of my favorite copywriters are John Carlton and Perry Marshall. These guys are masters of their trade and their copywriting courses cost thousands to join. Again, worth every penny. 

I've been asked numerous times. What's the best skill I can learn for running my own business and make my bottom line better? This is always my answer.  If you're a good copywriter and can emotionally move people with your words and create trust, you're bound to be successful in whatever you choose. 

 

 

 

 

  

 

   

  

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This blog is intended to be a place to find information, learn how to begin and develop an internet business, download products to your computer and discover how to make money rather quickly.

 

I'm here every day working on things, checking links to make sure they perform and trying to bring the best to you. I have so much to share with you!

 

If you have a question about anything internet just ask. Click on the "contact me" link above and I'll get back to you asap. In the meantime poke around. I'm sure you'll find something you can use.

 

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